This paper seeks to define museum communication as a useful concept and process by applying storytelling as a way of identifying museums’ interpretation, relevance and meaningmaking focus. Although museums are very familiar with these terms, their impact on how museums communicate has rarely been defined.
The paper offers a theoretical definition of museum communication and seeks to implement this in museum practice through the concept of storytelling and the way it influences internal and external museum communication. Defining a clear museum communication requires defining individual practices and approaches at museums as well. For the individual museum this can be approached by stating a clear museum communication definition but more importantly through empirical elements of storytelling. How museums define their communication and form narratives will impact both internal and external practices.
Jane K. Nielsen
To cite this article: Jane K. Nielsen (2017): Museum communication and storytelling: articulating
understandings within the museum structure, Museum Management and Curatorship, DOI:
To link to this article: http://dx.doi.org/10.1080/09647775.2017.1284019
Published online: 25 Jan 2017.